WHO: Schlafly Beer

WHAT: Announces the roll-out of 12-packs of Hoppy Wheat in 16-ounce cans. Hoppy Wheat is an unfiltered wheat beer (5.0%) that uses two distinctly aromatic American hops from Washington’s Yakima River Valley: Challenger for its fruity, floral profile and Mosaic for its earthy notes of pine and citrus. The blend of wheat and barley lends a touch of toffee sweetness.

WHEN: Beginning on Monday, April 16, 2018

WHERE: Available for purchase at the Schlafly brewpubs or across the brewery’s distribution region ($14.99 suggested retail).

WHY: Founding Brewer Stephen Hale notes, “Hoppy Wheat is a refreshing ale with a crisp, clean finish and hoppy bite so it’s perfect for summer. With these 12-packs of 16-ounce cans, consumers are essentially getting four free beers so it’s a perfect pick for summer float trips, picnics, and all other outdoor activities.”

For more on Schlafly Beer’s distribution, visit .




WHO: Cigar City Brewing

WHAT: Continues growth adding Minnesota to the Tampa-based brewery’s distribution network throughout Minnesota beginning in May of 2018. Market launch events will also be taking place throughout Michigan in April with numerous Cigar City Brewing representatives travelling from Tampa to celebrate the arrival of the brand.

WHEN: Beginning in April in Michigan and May of 2018 in Minnesota.

WHY: Looking to build on the strong Minnesota presence of J.J. Taylor Distributing Company, Cigar City Brewing enters the Minnesota market poised for strong and sustained growth following their launch.

Visit Cigar City Brewing’s website [  ] for full beer information and to find CCB beer closest to you.


Refreshing Kölsch Represents Latest Addition to Genesee’s Special Edition Series

WHO: Genesee Brewery

WHAT: Adds a warm-weather companion to its special-edition lineup with Ruby Red Kölsch, a crisp, bright-golden ale. The 4.5 percent ABV Ruby Red Kölsch captures the essence of the classic golden ale, with the unique addition of ruby red grapefruit to create a citrusy refreshing finish. The combination of clean flavor and mild hop bitterness makes for an easy-to-drink, sessionable beer.

WHEN: This Spring.

WHERE: In 12-pack cans and on draft at select locations throughout New York, Pennsylvania and Ohio. For more information on Ruby Red Kölsch and other Genesee special-edition beers, visit

WHY: “The Kölsch style can be traced back to the ports of 19th century Cologne, Germany, and was said to be a refreshing answer to hot summer days on the banks of the Rhine River,” said Steve Kaplan, newly appointed head brewmaster at the Genesee Brewery.


Brew Central Partners with Tioga County, NY

(NEW YORK) Brew Central, a tourism initiative of the Central New York Vacation Region continues to grow with the addition of Tioga County. With the partnership brings an additional three destinations to Brew Central, The Farmhouse Brewery, Waterman’s Distillery and Glen Park Winery.

What started as a campaign to raise awareness for the growing craft beer scene in Central New York has grown to encompass now eleven counties, including Broome, Herkimer, Montgomery, Otsego, Chenango, Madison, Oneida, Schoharie, Onondaga, Fulton and Tioga.

“Craft beverage has been a long-time tradition in New York State and Tioga is eager to be a part of that, with the help of Brew Central,” said Director of Tioga County Tourism, Rebecca Maffei.

Through its multi-faceted marketing campaigns, website, social media and “Stories on Tap” video series, Brew Central provides publicity and exposure for over 100 breweries, wineries,cideries, distilleries and craft brew bars.


Sesión Negra Mexican Style Lager is 100% Deliciosa

WHO:  Full Sail Brewing Co.

WHAT: Sesión Negra Mexican Style Lager (5% ABV, 20 IBUs.)  available in 6-packs, 12-packs and on draft.

WHEN: On the market now.

WHERE: whever Full Sail Brewing Co. brews are sold.

WHY: “Sesión Negra has a clean, refreshing, easy-drinking profile with hints of maize and caramel,” says Full Sail Brewmaster Greg Doss. “It’s not a porter, and it’s very different from Session Dark.” And like every Session, Sesión Negra is brewed to go down easy and put a smile on your face.

About Full Sail Brewing Company at  .