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Brewers Association Publishes Beer and Food Course

—Free Online Curriculum Enhances Use of Craft Beer in Culinary Education—

Boulder, COOctober 21, 2014 –To better integrate craft beer into culinary curriculums, the Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—published the CraftBeer.com Beer & Food Course. Co-authored by chef Adam Dulye, Brewers Association culinary consultant and Julia Herz, craft beer program director at the Brewers Association, the curriculum is the definitive beer and food course for culinary institutions, food establishments, beverage students and beer educators.

The 60-page digital manual is free to download on CraftBeer.com—the consumer-facing website of the Brewers Association—and constructed as a five-day course that offers an introduction to the beverage of craft beer, pairing beer with food and how to pour and present beer at the table.

In addition to lectures and suggested readings, instructors guide students through two tasting sessions of beer styles and a food pairing session. The final day’s exam, which is available only to accredited instructors and dedicated educators by request, is a 50-question written exam and instructions for a two-part pairing exam, during which students create a three-course menu, prepare the dishes and select appropriate craft beer pairings.

“Interest in broadening craft beer knowledge is high, however many of today’s food educators do not know where to access adequate information on beer and food pairing,” said Herz, who also serves as publisher of CraftBeer.com and a Certified Cicerone®. “This course empowers students and educators to bring the diverse beverage of craft beer into the kitchen and onto the table.”

Beer enjoys $100 billion in sales in the U.S., compared to $36 billion for wine, yet beer is overshadowed in comparison to wine in education, courses and certifications from today’s culinary institutions.

“Culinary and hospitality education has long overlooked the intrinsic value that craft beer can provide in relation to food. Fuller-flavored craft brewed beers are so versatile and have so many attributes when it comes to pairing,” added Chef Dulye, a graduate of the Culinary Institute of America and co-owner of The Monk’s Kettle and The Abbot’s Cellar in San Francisco. “The CraftBeer.com Beer & Food Course is the starting point for educators, chefs and restaurateurs to discover what craft beer can offer.”

The CraftBeer.com Beer & Food Course is the latest educational tool from the Brewers Association, which has long promoted beer produced by small and independent craft brewers through various events, content and publications. Visit CraftBeer.com/culinary to download the course and its accompanying resources.      

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Hacker-Pschorr to Release Animator Doppelbock in Limited Quantities 

LITTLETON, Colo…(Oct. 21, 2014) Long-known in the U.S. for its Weisse and Original Oktoberfest, Munich-based Hacker-Pschorr Brewery has been expanding its U.S. offerings throughout 2014 with a limited-release specialty bier series.

The fourth and final bier in the series, Animator is available in collectable 16.9oz swing top bottles. It is available to distributors across the U.S. now, and bier fans can expect it to see it on shelves in the coming weeks.

Among the earliest doppelbocks, Animator is a robust, unfiltered lager that fortifies the body and soul on even the coldest days of winter. Animator possesses a deep mahogany hue and creamy foam crown with a complex palate, which contains notes of chocolate, roast, brown sugar, licorice, apricot, and exotic fruit. “It’s a must-have for any beer aficionado,” says U.S. Brand Manager Charles Stanley.  “Nice bubbles on the tongue, very smooth for a doppelbock. Beer enthusiasts consistently give it high marks overall.”

Look for the first three releases, Hubertus Bock, Sternweisse, and Oktoberfest, to explore the entire Limited Edition Series. 

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Blue Point Brewery Joins “Movember” in the Fight Against Prostate Cancer

 

 

PATCHOGUE, N.Y. (Oct. 23, 2014) — Blue Point Brewing Company is launching a month-long campaign to raise money and awareness for prostate cancer and other men’s health issues through the international Movember movement. During November each year, Movember is responsible for men growing moustaches all over the world. Blue Point has raised more than $30,000 for the cause over the last couple years.

 

The “Smooth Start to Movember” kicks off in the brewery tasting room on Nov. 1 from 2-6 p.m. where Mo Bros can join the brew crew for hot towel shaves provided by Long Island Barber Institute, then enjoy moustache party favors, swag and discounted pints for all participants. Jay Wulff from the podcast Masters of None and manager of Beer World will emcee the event.

Prizes that will be awarded at the end-of-the-month finale party on Nov. 29 include a flat screen TV, Blue Point beer and merchandise for the team’s Top Fundraiser, Best Overall Moustache, Miss Movember, and other fun categories. The brewery will also match a percentage of total funds raised by team members. 

Please visit Movember to learn more, register, and join the Blue Point Brewery Movember team to help raise money and awareness for men’s health!

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FROM THE WEB…

Send lawyers, guns and money…

Lucasfilm Is Not a Fan of Empire Brewing’s ‘Strikes Bock’ Beer New York Magazine  –
Some Jedi mind tricks would be handy about now. Lucasfilm, Disney’s arm in control of the Star Wars franchise, has discovered Empire Brewing …

 

It’s not even Thanksgiving folks!

VIDEO: Christmas Ale tapping at Great Lakes News Channel 5 Cleveland  –
Great Lakes Brewing Co. announced Christmas Ale will be tapped in the Ohio City Brewpub this morning.

 

Will they allow pads?

Books & Brews unites craft beer enthusiasts with book worms to create a local brewbub WISH-TV Indianapolis  –
“It’s a great place to reconnect with people,” says Jason Wuerfel, Owner and Brewmaster, Books & Brews. Books & Brews is owned and operated …

 

Does it have a happy ending?

The stories behind 2nd Story Brewing in Old City Philly.com  –
A farmer, a restaurateur and a home-brewer are behind a new brewpub where Triumph Brewing was.

 

Hot trube!

How a Brewing Hobby Became a Business The Wall Street Journal via Yahoo! News  –
Scott A. Smith has survived as a craft brewer through frugality, humor and improvisation. A decade ago, when Mr. Smith was looking at a …

 

More good news!

Construction begins on Sycamore brewpub 

DeKalb Daily Chronicle

News of Forge Brew House’s targeted opening was exciting for DeKalb resident Benjamin Dahl, who prefers drinking craft beers at microbrews, such …

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