Marco Montefiori from Bierra Moretti
The classic Neapolitan “Pizza” is the culinary icon of Italian cuisine as viewed here in the good old USA, just as BBQ is iconic of the American South West.
The popularity of the classic Neapolitan “Pizza”, especially in urban areas that have large numbers of first and second generation Italians, has drawn the attention of the Italian brewer Moretti.
Recently I had a chat with Marco Montefiori, New York marketing manager for Total Beverage Solutions, the agency responsible for the latest Moretti marketing campaign… “Moretti Loves Pizza”.
His description of the classic Neapolitan “Pizza” and the specific reasons that his campaign works is worth listening to…