SCHLAFLY 12-PACKS OF 16-OUNCE “HOPPY WHEAT” CAN

WHO: Schlafly Beer

WHAT: Announces the roll-out of 12-packs of Hoppy Wheat in 16-ounce cans. Hoppy Wheat is an unfiltered wheat beer (5.0%) that uses two distinctly aromatic American hops from Washington’s Yakima River Valley: Challenger for its fruity, floral profile and Mosaic for its earthy notes of pine and citrus. The blend of wheat and barley lends a touch of toffee sweetness.

WHEN: Beginning on Monday, April 16, 2018

WHERE: Available for purchase at the Schlafly brewpubs or across the brewery’s distribution region ($14.99 suggested retail).

WHY: Founding Brewer Stephen Hale notes, “Hoppy Wheat is a refreshing ale with a crisp, clean finish and hoppy bite so it’s perfect for summer. With these 12-packs of 16-ounce cans, consumers are essentially getting four free beers so it’s a perfect pick for summer float trips, picnics, and all other outdoor activities.”

For more on Schlafly Beer’s distribution, visit  http://www.schlafly.com/beer-finder/ .

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CIGAR CITY ROLLS

INTO THE MINNESOTA AND MICHIGAN MARKETS

WHO: Cigar City Brewing

WHAT: Continues growth adding Minnesota to the Tampa-based brewery’s distribution network throughout Minnesota beginning in May of 2018. Market launch events will also be taking place throughout Michigan in April with numerous Cigar City Brewing representatives travelling from Tampa to celebrate the arrival of the brand.

WHEN: Beginning in April in Michigan and May of 2018 in Minnesota.

WHY: Looking to build on the strong Minnesota presence of J.J. Taylor Distributing Company, Cigar City Brewing enters the Minnesota market poised for strong and sustained growth following their launch.

Visit Cigar City Brewing’s website [ www.cigarcitybrewing.com  ] for full beer information and to find CCB beer closest to you.

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Refreshing Kölsch Represents Latest Addition to Genesee’s Special Edition Series

WHO: Genesee Brewery

WHAT: Adds a warm-weather companion to its special-edition lineup with Ruby Red Kölsch, a crisp, bright-golden ale. The 4.5 percent ABV Ruby Red Kölsch captures the essence of the classic golden ale, with the unique addition of ruby red grapefruit to create a citrusy refreshing finish. The combination of clean flavor and mild hop bitterness makes for an easy-to-drink, sessionable beer.

WHEN: This Spring.

WHERE: In 12-pack cans and on draft at select locations throughout New York, Pennsylvania and Ohio. For more information on Ruby Red Kölsch and other Genesee special-edition beers, visit geneseebeer.com

WHY: “The Kölsch style can be traced back to the ports of 19th century Cologne, Germany, and was said to be a refreshing answer to hot summer days on the banks of the Rhine River,” said Steve Kaplan, newly appointed head brewmaster at the Genesee Brewery.

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Brew Central Partners with Tioga County, NY

(NEW YORK) Brew Central, a tourism initiative of the Central New York Vacation Region continues to grow with the addition of Tioga County. With the partnership brings an additional three destinations to Brew Central, The Farmhouse Brewery, Waterman’s Distillery and Glen Park Winery.

What started as a campaign to raise awareness for the growing craft beer scene in Central New York has grown to encompass now eleven counties, including Broome, Herkimer, Montgomery, Otsego, Chenango, Madison, Oneida, Schoharie, Onondaga, Fulton and Tioga.

“Craft beverage has been a long-time tradition in New York State and Tioga is eager to be a part of that, with the help of Brew Central,” said Director of Tioga County Tourism, Rebecca Maffei.

Through its multi-faceted marketing campaigns, website, social media and “Stories on Tap” video series, Brew Central provides publicity and exposure for over 100 breweries, wineries,cideries, distilleries and craft brew bars.

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Sesión Negra Mexican Style Lager is 100% Deliciosa

WHO:  Full Sail Brewing Co.

WHAT: Sesión Negra Mexican Style Lager (5% ABV, 20 IBUs.)  available in 6-packs, 12-packs and on draft.

WHEN: On the market now.

WHERE: whever Full Sail Brewing Co. brews are sold.

WHY: “Sesión Negra has a clean, refreshing, easy-drinking profile with hints of maize and caramel,” says Full Sail Brewmaster Greg Doss. “It’s not a porter, and it’s very different from Session Dark.” And like every Session, Sesión Negra is brewed to go down easy and put a smile on your face.

About Full Sail Brewing Company at  www.fullsailbrewing.com  .

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“The Waterfront Ale House

will be under new ownership

As of January 1st.”

“To all of you that have

Joined us over the past

25 years

Thank you very much.”

 

 

New Year’s Day was not far off when the above notice was posted on the front door of The Waterfront Ale House on Atlantic Avenue, Brooklyn, New York. I read it and knew that although the news was not unexpected, to see the fact publicly and physically presented in such an essential way. However, the most sobering item of that notice was not the fact that the place was closing, but that it had been an important part of my life for more years that from when I was born to when I moved to live in Brooklyn.

The emotional shock dealt to me was especially stunning to realize that for over the last twenty-five years I had known where to go when I wanted a fresh, interesting and refreshing beer served with an inspired bar-snack and good conversation with interesting people hosted by a group of people who enjoyed what they were doing and took pleasure in doing it all the best way they could.

It was the place that welcomed the New York City Homebrewers Guild to hold beer homebrewing demonstrations and competitions. It was a place where the owner took special effort to procure interesting beers at a good price. Beer tastings were the rule rather than the exception. The menu might have been limited, it was of a quality that exceeded most expectations. Enough room was left on the specials menu to allow the kitchen to do some experimenting. The increase in a young population that appreciated both good beer and interesting food, and could boast of including some of the best in the publishing, marketing, theater and film production as well as the folks that work with them such as artists, writers and production professionals meant that the customer base was almost a perfect demographic for The Waterfront Ale House. And then Sam, the owner, decided to move across Atlantic Avenue to a larger space and install a “smoker” in the kitchen.

Almost the entire staff, and all of the regular customers, found their way across the Avenue to the new location. Week-end live music added to the ambiance on Saturday nights. The meat smoker in the kitchen allowed Sam to develop a skill at “Low and Slow” BBQ that was eventually national award-winning. The turn-over in the kitchen settled down and eventually included some especially talented people, as did the essential group in the front of the house. Both shifts of the week-day bar staff grew regular customer bases that was admirable.

And so, it was for a quarter of a century all together.

And then it ended. The Waterfront Ale House was not open for business. There was no more sitting down at the bar on a sunny afternoon and having an especially tasty and refreshing beer appear in front of me as if my psyche had pre-ordered it. I was going to have to break-in a new bartender somewhere. No more was I able to ask the head-cook-and-bottle-washer what he thought would whet my appetite on any afternoon. No more flirting with a thespian on her way to fame and fortune while waiting tables. In an instant there were no more “regulars” to get together with for a conversation not limited to sports and the in-house actress. An important part of my day had ceased to exist.

Yes, the loss of a business is unfortunate, but the closing of a place like The Waterfront Ale House has repercussions that go beyond closing of a business. Friendships are tossed out. Rituals of life are lost. The memories; perhaps a picture or two, maybe a video on YouTube or an audio recording, might survive on a flash drive somewhere.

Life went on. Thanks to social media bar-fly friends reunited and the staff members settled into new situations developing a network of new watering-holes for those of us still in touch to explore.

Life goes on, but I now have a much better feeling for just how important the “Local” is to this society, like it or not.

 

The Beachmaster First Imperial IPA for North Coast

Who: North Coast Brewing Company, Fort Bragg, CA

What: Releasing The Beachmaster Imperial India Pale Ale

Vital Statistics

STYLE: Imperial India Pale Ale

COLOR: Pale Amber

ABV: 9%

BITTERNESS: 100 IBUs

Why: Beachmaster, is dedicated to the great Northern Elephant Seal. This full-bodied winter seasonal is our first ever Imperial IPA.
The Imperial IPA, synonymous with ‘double’ IPA, is known for its high gravity (7.6% ABV or higher), hoppy flavor, and strong body.

Both a tribute and companion to North Coast’s flagship beer,  Ruedrich’s Red Seal Ale, our Beachmaster captures the spirit of an American brewing style made popular by west coast brewers looking to test the limits of the traditional IPA.

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The Fifth Annual Collaboration Fest Returns March 31st

Who: Colorado Brewers Guild

What: The fifth Collaboration Fest – Collaboration Fest is the headline event of Colorado Craft Beer Week, which runs March 31 – April 7, 2018.

When: Saturday, March 31, 2018

Where: Hyatt Regency Denver (650 15th St, Denver, CO 80202).

Why: This festival was created by Two Parts and the Colorado Brewers Guild in 2014, as a way to give brewers the opportunity to brew a unique beer with another brewery.

Collaboration Fest is a unique beer festival in that each beer is created specifically for this event. Colorado Brewers Guild members team up with breweries from near and far to create one-time-only beers.

Collaboration Fest showcases the collaborative nature of the craft beer industry. Each brewery chooses who they want to work with, and what style of beer they want to make, allowing for the brewers’ imagination to run wild. Many of these beers will only be available at the festival.

Tickets will be available at CollaborationFest.com.

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Scottish Brewer to Build Beer Bar on the Border

Who/What:  Scottish brewery BrewDog announced plans to open a new craft beer bar that ‘straddles’ the border between the USA and Mexico.

James Watt, co-founder at BrewDog commented: “’The Bar on the Edge’ will be set up in the furthest outskirts of the United States, reflecting our ambition to reach every corner of the country as we begin to brew our beers on US soil.

When/Where: With specific locations still ‘top secret’, BrewDog has only revealed that half will be in Texas and the other half in Chihuahua, Mexico. The geographical border will be represented by a dotted line across the center of the bar and along the venue’s outdoor seating area.

Built from old shipping containers, the construction would officially be defined as a temporary mobile building and will serve Mexico beers on the US side, and US beers on the Mexico side, as well as BrewDog’s range of craft beers, brewed in Columbus Ohio.

Why: James Watt added: “It was JFK that said, ‘conformity is the jailer of freedom and the enemy of growth’. We love the US, and we already have an amazing army of fans over here, but we do not intend to bring BrewDog ‘lite’ to the US. The ‘Bar on the Edge’ is our line in the sand, quite literally.”

For further information, please contact:

E: Brewdog@manifest.nyc

Tel: (347) 601-7870

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BEERBASICS TASTING: HARPOON UFO HEFEWEIZEN

BEERBASICS TASTING: SCHLAFLY COCONUT CRÈME ALE

BEERBASICS TASTING: UFO RASPBERRY HEFEWEIZEN


BEERBASICS TASTING: BALLANTINE BURTON ALE (2015)


 

TASTING SCHLAFLY RASPBERRY HEFEWEIZEN

WEIHENSTEPHAN KRISTALLWEIZEN BOCK

BEERBASICS VISITS BGH

BEWARE TWENTY FIVE TAPS

Consulting any search-engine or library of beer-brewing text books and there is almost universal agreement that there are three essential flavor profiles that make up the tactile experience of beer appreciation at its basic.

The first is the sweet nutty flavors of the grains. The second is the citric tang or ripe-berry flavors from the hop flower and the third are the esters from the fermentation process.

I propose that there is a fourth unnoticed flavor, the sharp spike of Carbonic Acid… Carbonation.

For your consideration…

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BEER DRINKING 101: FULLERS ESB

For your consideration, a video, of just over two minutes in length, on the enjoyment of “beer drinking”. This is not to be confused with “drinking beer”. The former is a reflex reaction and the latter shows an effort at appreciation.

Beer Drinking Lesson 101

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The East Coast of the United States of America is recovering from a fairly impressive March snow storm. I offer the following as proof that life, and beer, goes on…

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