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    Entries in Brewers Association (3)

    Saturday
    Jun082013

    News & Brews 8 June ‘13

    For those of you in the New York City area…

    There are five beer and food events in June you do not want to miss. 

     
    SAVOR is next weekend (June 14 & 15) in NYC 

    The event is put together and run by the Brewers Association and held at the Altman Building in Manhattan, it's a great chance to try beers from 76 breweries across our great nation, poured by the faces behind the beers, plus salons to learn more about about craft beer and pairings. 

    More Info: http://www.savorcraftbeer.com

    Checkout the video to learn more about the event:
    http://www.youtube.com/watch?v=OZMldjpVuvk

    Here is the beer & food menu:
    http://www.savorcraftbeer.com/beer-food/savor-breweries/

    Ticket link: 
    http://www.ticketmaster.com/venueartist/451/1779370?brand=savor

    This is not a Get Real Presents event but we will be there on Friday. Follow us on Twitter for #SAVOR updates:
    http://twitter.com/GetRealPresents


    BEERS GONE WILD XXX



     

    $25 for all you can eat Oysters & Cheeses 

    Friday June 14 - Sunday, June 16, 2013
    Alewife
    5-14 51st Avenue
    Long Island City, NY
     

     

    Friday - Beer only (no tickets needed) 

    Saturday & Sunday Price: $25.00 

    • Entrance to the event Noon to 5 pm 
    • All you can eat Oysters & Cheese 
    • Access to sour beers

    Beer is sold separately at the bar. 
    List of Sours & Lambics available via ticket link: 
    http://beersgonewild.eventbrite.com/

    FARMHOUSE FESTIVAL

     

    - A celebration of farm style beers, wines and foods - 

     

    June 25, 2013
    6:30-10:00 pm
    Alewife in Long Island City

    We've released a few more $50 early bird tickets.
    Otherwise, tickets are only $60 with the discount code
    "gimmecheese"
    Ticket link: http://bit.ly/festfarm
    Ticket includes

    - Entrance to the festival

    - Unlimited tastings of Belgian, Dutch, French & American style Farmhouse craft beers 

    - Unlimited tastings of Farmhouse Style wines

    - Tastings of Farmhouse style foods like cheeses, breads, meats & gourmet pickles all perfectly paired with featured wines and beers
    Featured Cheeses, Breads & Charcuterie Courtesy of JarlsbergWoolwich Dairy & NY Handmade Breads including:

    • Jarlsberg - Classic style and new Hickory Smoked
    • Snofrisk - firm
    • Woolwich Dairy - Goat Mozzarella and Goat Cheddar
    • NY Handmade Breads - Fresh Rye and French Breads
    • Prosciutto

     

    Also NY made Cheeses and Meats from Murray's Cheese 

    *This is a 21 and over event

    Brewery, Wine, & Food menu available at ticket link: http://bit.ly/festfarm

    • Get Real Presents is a Craft Beer-focused company made up of Craft Beer & food advocates that host Beer and food festivals in New York City. 

     

    Limited Edition Beer & Bourbon Dinner 

    In celebration of National Bourbon Day, 5 Napkin Burger has partnered with The Bronx Brewery & James E. Pepper 1776 Whiskey, the oldest and most legendary American Whiskey brand.   On June 18th guests can meet the brewers, enjoy dinner, and taste limited edition pours including Bronx Bourbon Barrel Aged Pale Ale and James E Pepper 15 year.  

     

    5 Napkin Burger has NYC's last case of  Bronx Brewery's Bourbon Barrel Aged Pale Ale and 5NB has one of three bottles of the bourbon.   Known for their vast beer and bourbon lists, 5 Napkin is honoring the perfect trio with their first Beer & Bourbon Dinner taking place at the Hell's Kitchen location.  Below is the complete menu and details for the evening:   


    Booze: 

    1 Pint: Bourbon Barrel Aged Bronx Pale Ale - LAST case in NYC

    1 Pint: Bronx Pale Ale OR Bronx Summer
    1 Pour: James E Pepper 15 year bourbon - one of three bottles in NYC

    Food:
    Apps - pimento cheese potato skins with bourbon bacon, and warm Bavarian pretzels
    Choice of Entree - Original 5 Napkin Burger, Avocado–Ranch Burger,Turkey Burger, Burger Salad, Chicken Tacos, Mahi Tacos or Veggie Burger

    Dessert – Homemade Bourbon Pecan Pie

     

    The evening begins at 7pm with meet the brewers and dinner starts at 7:30.  The cost is $55 per person, plus tax and gratuity.  There are limited seats, so reservations are necessary.  To make reservations, please email: RSVP@5NapkinBurger.com.  5 Napkin Burger is located at 630 9th Avenue at 45th Street (5NapkinBurger.com).  

    ###

     

    180 - Little Italy's haunt for Italian craft beers 

    German biergartens and Irish pubs have long been all the rage in New York, but there’s a new type of craft beer haunt making a splash in New York: Places specializing in Italian beers. There’s La Birreria, Birreria Roma and now, 180

    180 (located at 180 Hester Street in Little Italy) is a hidden wood-burning pizza speakeasy on the second floor of a tenement that keeps its traditional rustic ambiance consistent with Manhattan’s sexy nightlife by serving a variety of Italian Craft Beers—selected to complete the Neapolitan experience—until as late as 4 am on weekends. Those looking to gather friends over brew and chew should pour the pink peppercorn-brewed Almond 22 Pink IPA (bitter herbal characters balanced with notes of sweet malt) and pair it with any number of available antipasti, such as the Piadina Romagnola (arugula-filled flat bread, prosciutto di San Daniele, Parmigiano and extra virgin olive oil). Those on the hunt for even more robust flavors should request the dry-hopped pale lager, Birrifico del Ducato Via Emilia (with floral and herbaceous hop aromas and a golden color) to complement any heavier tomato and basil dish, such as the classic Don Tonino Pizza (artfully cooked in the open kitchen’s 1000 degree wood-burning oven with house-made Mozzarella, San Marzano tomatoes, basil and spicy capicola). 

    ###

    And if you happen to be in Reno in August?

    CANFEST, the Original International Canned Beer Festival, Announces Fifth Annual Event at the Peppermill Resort Hotel

    RENO, Nev. (May 1, 2013)-- Canned beer gets its fifth year in the spotlight with the return of CANFEST, the world’s original international canned beer festival presented by Mammoth Brewing Company, during the height of the Reno/Tahoe summer season.

    CANFEST, co-presented by The Abbi Agency, traditionally a late autumn event, will happen on August 24, 2013 at the Peppermill Resort Hotel’s Tuscany Ballroom.  The 62,000 sq ft event space will play host to dozens of breweries from around the world, a live band, DJ, and a freshly designed VIP area.

    “The Peppermill is creating a VIP experience that’s unlike anything we’ve offered in the past,” said event producer Ty Whitaker. “This is the first year food is included with the VIP ticket price, and we’ll even have some private tasting booths in the VIP area.”

    CANFEST was the first beer festival in the world to feature only canned beer. Beers from every corner of the U.S., including fan favorites such as Anderson Valley Brewing Company, Sun King Brewing Company, Oskar Blues and international offerings from Belgium, England, and Japan are poured directly from the cans. The event celebrates the ever-growing trend of canning beer and the benefits it offers, such as protecting taste, lightening travel loads, and convenient packaging.

    A portion of the event benefits the Reno Bike Project, a non-profit bicycle shop that promotes and educates the community on the importance of bike use.

    Tickets are on sale now online at http://bit.ly/13tgn9e, CRAFT Wine and Beer, 775 Gastropub restaurant, and the Peppermill Resort Hotel Box Office in Reno. VIP attendees will enjoy the festivities of CANFEST from 6 p.m. – 10 p.m., a full dinner buffet, and private beer booths for $60. VIP is limited to 400 attendees. General admission attendees will enjoy the festival from 7 p.m. - 10 p.m. and ticket cost is $35 in advance, $40 at the door. All tickets enjoy unlimited tastings.

    Room packages for the event start at $119.99, and can be booked at http://www.peppermillreno.com/calendar/canfest.

    For more information, please visit www.canfestbeer.com.

    # # #

    Wednesday
    Jan302013

    The “Craft” Beer Craze

    The first shot that I heard was a statement published by the Brewers Association, one of the industry organizations that are comprised of brewers and breweries that define industrial standards.

    “An American craft brewer is defined as small and independent. Their annual production is 6 million barrels of beer or less and no more than 25 percent of the craft brewery is owned or controlled by an alcoholic beverage industry member who is not themselves a craft brewer…”

    “However, many non-standard, non-light “crafty” beers found in the marketplace today are not labeled as products of large breweries. So when someone is drinking a Blue Moon Belgian Wheat Beer, they often believe that it’s from a craft brewer, since there is no clear indication that it’s made by SABMiller. The same goes for Shock Top, a brand that is 100 percent owned by Anheuser-Bush InBev, and several others that are owned by a multinational brewing and beverage company.”

    “The large, multinational brewers appear to be deliberately attempting to blur the lines between their crafty, craft-like beers and true craft beers from today’s small and independent brewers. We call for transparency in brand ownership and for information to be clearly presented in a way that allows beer drinkers to make an informed choice about who brewed the beer they are drinking.”

    “And for those passionate beer lovers out there, we ask that you take the time to familiarize yourself with who is brewing the beer you are drinking. Is it a product of a small and independent brewer? Or is it from a crafty large brewer, seeking to capitalize on the mounting success of small and independent craft brewers?

    For a full list of U.S. breweries, please visit BrewersAssociation.org.”

    There are, of course, industrial giants. These businesses produce as much beer in the United States as all breweries in Europe. Then there are breweries that supply particular regions of the United States. The North East, South East, Deep South, Mid-West, North West and South West all have breweries that do not distribute out of specific areas. These are called “regional” breweries. Then there are the “micro-breweries” these are breweries that (according to the Brewers Association) can produce no more than 6,000,000 gallons of beer a year and cannot be more than 24% owned by another alcoholic beverage company that is not itself a microbrewery or risk the bump up in class to “regional”.

    These are the industrial terms used to describe these three parts of the industry; “Mega-Brewery”, “Regional Brewery” and “Micro Brewery”.

    There is no question about those terms. What is in question is the use of the word “craft” to describe a particular breweries beer. The products of the “Micro Brewery” seem to obviously fit that definition. Now comes the tricky part…

    In order to maintain their credibility as staunch supporters of the “craft” beer label, the Craft Beer Cellar, in Massachusetts, took a selection of beers that did not meet the Brewers Association definition of a “craft” beer. Their side of the story…

     “On January 1, we made the decision to stop carrying beer made by Narragansett, Magic Hat, MacTarnahan’s, Butte Creek, Pyramid, and Mendocino breweries because they no longer met the Brewers Association’s definition of what it means to be a craft brewer. We chose to adopt the Brewers Association’s definition of a craft brewer into our business model when we opened in 2010 because we believe in, respect, and align with your mission “to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts.”

    “After making this decision, we received a lot of commentary and feedback from our customers, local brewers, and beer geeks in the community, surrounding the definition of “traditional.” Understandably, some were disappointed that we chose to stop carrying Rhode Island’s Narragansett, though most were confused (rightly so) about the rationale. Narragansett’s flagship product, Narragansett Lager, is an adjunct brew that accounts for the majority of its sales and yes, as an adjunct beer, it is brewed with corn and rice…” 

    “We respectfully request that the Brewers Association’s definition of a “traditional” craft brewer be updated in a way that’s more modern and inclusive of all small and independent brewers. For example, “Traditional: A brewer who has either a) an all malt flagship (the beer which represents the greatest volume among that brewers brands), b) an historic recipe, c) 50% of its volume in all malt beers, or in d) beer made with non-traditional adjuncts (vanilla, rye, pumpkin, etc.), they are intended to enhance flavor.”

    “As one of the links between brewers and consumers, we wanted to share our thoughts with you all in the spirit of collaboration, conversation, and working toward keeping craft cohesive.”

    Cheers,

    Craft Beer Cellar

     Allow me to point out the most obvious… the Brewers Association and Craft Beer Caller is talking about the same thing but at cross-purposes. It’s a non-clash! Let me try and sort things out…

    The point that the Brewers Association is making is that mega-brewers are foisting off mass-produced product as “craft” beer. I present two of the offending labels…

    In the case of the Shock Top, it is clearly labeled an “A-B” product. In the case of Blue Moon, I once had Peter Coors swear to me that Coors did not brew that beer. I had to agree that “Coors” did not brew that beer but it was brewed at a brewery in Golden Colorado and there is only one brewery licensed to brew beer in Golden , Colorado. Case closed. If the words Golden, CO on the Blue Moon label doesn’t tell the consumer that it is a Coors product nothing will. If the consumer is truly ignorant but likes the “Belgian wheat style” brew (notice they know they have to use the word “style” eh?) they will look for others and find the real stuff. Think of Blue Moon at best as a “gateway” beer for the less informed.

    Next we get to the point that the folks at Craft Beer Cellar are making. Put simply, why can’t the products of the Yuengling, Boston Beer Company, and Magic Hat be called “craft” beers? The quality of their products speaks for themselves. The label is redundant.

    The consumer has spoken in this case. They know what they like and they also know what a “craft” beer was or they would not shop at that establishment. Let me take this opportunity to state that consumers are not stupid. They may be brand or price loyal and they may be not-so-well-informed but that is what the retailer is there for. If the retailer treats the customer with respect and sells them information as well as product the customer will tell at least five of their friends. If the retailer abuses their customers the customer will tell the world. It works that way in the food service (restaurant) business and it works that way at the retail level of business.

    That still leaves us with the problem of what criteria to use for the label “Craft” when it comes to beer. Unfortunately, unlike the words Champaign and Bourbon and Cognac, there is no regional license to hang the name on. In fact one of the definitions in the English language dictionaries is less than complementary. Craft and imply a devious nature. In that case the Brewers Association should have no trouble labeling the Mega-brewers as “Craft” brewers.

    There are similar problems with the words “natural”, “organic” and “low-calorie”. If you have the time you might take it to read all the sugars there are in “low-fat” foods… but they are low fat!

    Finally I say let the consumer decide what the words on the label mean. They are not stupid. And if they are the choice of a “craft beer” is the least of their worries.

    It makes good press for the Brewers Association to take a shot at the big boys but it is wise before opening fire that you assess collateral damage.

    Tuesday
    Aug072012

    BREWERY NEWSLETTERS

    The latest from the brewery newsletters…

    Now the latest from the brewery newsletters…

     

    Total brewery count hits 125 year high…

     

    “A Brooklyn institution takes flight…”

     

    MONTHLY MASH

     

    A new look!

     

    News from Deschutes…

     

    The latest from Denver…

    And that's the news for now....