SEARCH...
FOLLOW US:
This form does not yet contain any fields.
    TAGS...
    "Craft Beer" (2) “beer clean” (1) “micro-brewery” (1) “Split Thy Brooklyn Skull” (1) “The Most Interesting Man in the World” (1) “Upstairs at The Pudding” (1) “Upstairs on The Square” (2) 10 Barrel Brewing (1) 2016 Great American Beer Festival® (1) 21st Amendment Brewery (4) 508 Gastrobrewery (2) Abita (1) accessible (1) Adirondack Pub & Brewery (1) Adventure Brewing Co. (1) ADVERTISING (1) Aecht Schlenkerla Rauchbier Weizen (1) AFTERTASTE (1) AGEING BEER (1) Al Hirshfeld (1) alcohol by volume (1) ALCOHOLIC (1) ale (4) Alewife (3) almond (1) Alphabet City Brewing Co. (1) American Craft Beer Week (2) American Homebrewers Association (1) Anchor Brewing (1) Anheuser-Busch (2) Anthony Bourdain (1) aromas (1) art (1) ASTRINGENT (1) Atlantic Coal Porter (1) Au Pied de Cochon (1) August Busch III (1) Avery (2) bacon (2) BANANA (1) bao bun (1) bar (1) bar culture (1) Bar Tabac (5) Barrier Brewery (1) bars (1) bartender (1) bartending (1) Basic Beer “Béchamel” Sauce (1) Basic Beer Glasses (1) Basic Food Groups (1) Bass Pale Ale (1) Bastille Day (1) BBeer Drinking Notes (1) Beachwood Brewing (1) Bebop Hop chocolate bar (1) Becks (1) beef (2) beer (46) Beer & Food (5) beer & pretzels (1) beer bar (4) beer book (1) Beer Brewing for Everyone (1) beer clean (1) beer cocktails (1) beer dinner (1) Beer Drinking (3) Beer Drinking Notes (38) beer festival movie (1) beer glass (1) Beer Glasses (1) beer hall (1) Beer Institute (2) Beer Jam (1) Beer Jelly (1) Beer Lables (1) Beer Mac and Cheese (1) beer movie (1) beer mugs (1) BEER NOTES (1) beer photo (2) beer tasting (1) BEER TASTING FLAVORS (2) Beer Tasting Notes (123) Beer tasting term (2) BEER TASTING TERMS (5) beer trends (2) beer videos (1) Beer Writer (1) BeerBasics (2) BeerBasics Lamb Dinner (1) BeerBasics Remembers (1) BeerBasics Visits (7) Beer-friendly bars (1) BEERS (1) Beijing (1) Belgian (2) Belgian Lace (2) Belgian-style (1) Belgium. (1) Bell's Expedition Stout (1) Bend (2) Berkeley (1) Betty Crocker (1) Big Beers Festival (1) Bill Newman (1) Bill Owens (1) Billy 18-Watt IPA (1) Bison Brewery (1) Bitch Creek ESB (1) Bitter American (1) Bjarke Bundgaaard (1) Black Dirt Bourbon Whisky (1) Blind Tiger (2) BLOOD SWEAT & BEER TOUR (1) Blue Moon (2) Blue Point (3) Blue Point Hoptical Illusion (1) Blue Point Toasted Lager (1) Blueberry Ale (1) Bluepoint (1) Bone Warmer Imperial Amber Ale (1) book review (1) Boston (2) Boston Beer Company (4) Boston Cooking-School Cook Book (1) Boston MA (2) Boulder (1) BOULEVARD BREWING COMPANY (1) Boylan Brewpub (1) breakfast (2) brew (1) Brewers Alley (1) Brewers Association (3) brewery (1) brewpub (3) brewpubs (1) Brews & News (29) Brewskies (1) Brian Dwyer (1) Bridget Skadhauge (1) Bridgewater Corners (1) Bridgwater Corners (1) Bronx Brewery (1)
    FOR MORE...

    Entries in Beer Lables (1)

    Friday
    Jul152016

    FROM THE GROWLER

    HOW TO READ A BEER LABEL:

     

    As you stand in front of the cold-box full of beer you either know exactly what you are looking for and, after a brief search the familiar logo draws you to your target. Should you have the inclination to scan the available products that are available the most common reactions are either confusion or, similar to our single-minded friend mentioned above, the attractive power of a familiar brand logo.

    None of this is lost on the folks responsible for developing the beer labels and logos. The goal of those folks is to create, nurture, and bask in the popularity of the perfect iconic brand emblem. I offer the example of the first registered trade mark, a bright red triangle iconic logo licensed by the Bass Brewing Company, operating in the United Kingdom. The Bass Red Triangle was the first trademark to be registered under the UK's Trade Mark Registration Act 1875. ("IPO trade mark 1". Ipo.gov.uk.)

    Save