News from the breweries…
THE BEER INSTITUTE CELEBRATES THE 78TH BIRTHDAY OF THE BEER CAN
WASHINGTON, DC – This week, the Beer Institute, the trade association representing America’s brewers, importers and suppliers, celebrated the 78th anniversary of canned beer, first introduced by the Gottfried Krueger Brewing Company in Richmond, Va.
While the concept of canning beer was revolutionary in 1935, in 2011 beer in cans represented 52.5 percent of all beer sold in the U.S., making cans the most popular form of package among beer drinkers, according to economic data collected by the Beer Institute. Data from 2012 will be available next month.
“Innovation and ingenuity are the bedrock of American brewing and beer importing. Cans were found to be easy to stack, extremely durable and took less time to chill,” said Beer Institute President Joe McClain. “Seventy eight years after the first beer can entered the marketplace, the brewers, importers and valuable chain of suppliers continue to provide the American consumer with a great product.”
Both large and small brewers are including more cans in their packaging mix, which includes glass bottles and draft kegs, as beer is welcomed at more occasions where people gather.
“There are numerous reasons to celebrate canned beer,” said Robert Budway, President of the Can Manufacturers Institute. “Beer makers and consumers continue this 78-year-old tradition because cans have been able to provide consistent quality beer across the United States. And, the can provides 100-percent protection against light, which retains the beer’s flavor and freshness. Aluminum cans are also 100-percent recyclable. In fact, recycled cans are back on store shelves in as little as 60 days.” The Can Manufacturers Institute is the national trade association of the metal can manufacturing industry and its suppliers in the United States.
The beer industry is a driver of job creation and economic impact. Recent data shows that the industry includes more than 2,500 brewer and importer establishments, 3,300 beer distributor facilities and 547,000 beer-selling retail establishments. In 2011, beer sales rose 2 percent to more than $98 billion, the largest share of revenue and volume within the alcohol beverage sector.
The can industry accounts for the annual domestic production of approximately 124 billion food, beverage and other metal cans; which employs more than 28,000 people with plants in 33 states, Puerto Rico and American Samoa; and generates about $17.8 billion in direct economic activity.
Six Point Brews up another Surprise…
The story of the Six Point 3Beans brew… Union of the 3Beans
Elysian Hangs Hope on Looser
Read all about it! Elysian shipping Looser year round!
Deschutes Brewery Sales Department Adds Two New People
Deschutes Brewery has hired Craig Marshall as its new South Central zone sales manager and Gavin Stoub as its new Illinois market sales manager. Marshall, who is based in Phoenix, AZ, will oversee sales activities and team members in Arizona, Colorado, Texas, Utah and New Mexico. Stoub, who is based in the Chicago area, will manage distributor and account relationships within the state of Illinois.
A-B Releases Super Bowl Ads Early
The Budweiser Clydesdales have appeared in 23 Super Bowl spots since 1986…but this year, for the first time ever, Budweiser is releasing its Super Bowl spot early for fans to enjoy before the game. You can see the spot here: http://youtu.be/o2prAccclXs.
A-B/Becks is Breaking Sapphire Super Bowl Sunday
Beck’s is making its Super Bowl advertising debut this year with a new ad for its newest beer, Beck’s Sapphire. The ad will air only one time, and that will be during Sunday’s game. In anticipation of Beck’s Sapphire’s debut on the big stage, Anheuser-Busch has released the full 30-second Super Bowl ad.
Titled “Serenade,” the ad features a surprise admirer who is mesmerized by Sapphire’s sleek black bottle. It also features a remake of the ‘90s party anthem “No Diggity” performed by an up-and-coming star in the making, Chet Faker.
The ad is available on YouTube at http://www.youtube.com/watch?v=TJoiCP2Wnpw, and it will soon be available on Anheuser-Busch’s Media Center at www.anheuser-busch.com/media. Also available are teasers from Bud Light and Budweiser Black Crown, as well as still images and other information about all of A-B’s Super Bowl ads. The Media Center provides embeddable links that you can use to easily post any of this content to your website.
From the Web…
Bartender of the Week: Robin Landry of The Ship Inn masters cocktails at historic brewpub
Thu, 31 Jan, 2013 05:10 AM PST
Landry crafts the Cucumber Cocktail for those who like to taste their liquor. See VIDEO on how to make the drink.
Under the Sun opens in Boulder, Stout Month begins at Mountain Sun, Southern Sun and Vine St. Pub
Wed, 30 Jan, 2013 03:11 PM PST
Great news, beer lovers. 1) Under the Sun, a new brewpub, opens Friday in South Boulder. The pub, by the Boulderites who brought the Front Range Mountain Sun, Southern Sun, and Vine Street Pub, is anchored by a wood-fired oven. Housemade pretzels, flatbreads, local and organic meats, 30 taps – it has great potential. The [...]
Leesburg Vintner, Corcoran Brewing Team Up For Downtown Brewpub
Wed, 30 Jan, 2013 10:53 AM PST
Downtown Leesburg will be getting a new restaurant in early March, but behind it are four very familiar faces: Leesburg Vintner owner Mike Carroll, his wife JoAnne, and Corcoran Vineyards and Brewing
Pittsburgh native shares craft beer wizardry in W.Va.
As he got older, he discovered microbrew. Western Pennsylvania is home to many microbreweries. “My wife and I would eat at various brew pubs, ...