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    Entries in alcohol by volume (1)

    Monday
    Mar042013

    The Anheuser-Busch “Watered-Down” Beer Story

    A little knowledge or… The Anheuser-Busch “Watered-Down” Beer Story

    The story broke on or about 28 February, as reported by the Houston Chronicle (This Bud may lack some kick, lawsuit alleges).

    Essentially, there are a number of class-action lawsuits alleging that after the take-over of Anheuser-Busch by InBev last year the brewery began “watering down” its beer to less than the alcohol content listed on the label. The basis of these suits is allegations by former employees of Anheuser-Bush that the brewery “waters-down” all of the Anheuser-Bush products.

     A few days ago the staff at CNN tested the alcohol content of Anheuser-Busch beers and found that Budweiser contained 4.94% alcohol by volume (5% stated on the label), Bud Light Lime was 4.13% alcohol by volume (labeled as 4.2%) and Bud Ice weighed in at 5.35%, compared to the label's 5.5% claim.

    This morning The London Telegraph followed the story with “Budweiser maker pokes fun at watering down claims”. Again, the description of the suit basis describes the allegations by the ex-employees of A-B regarding the “watering-down” of the Anheuser-Busch products.

    Now let me note the “little knowledge” alluded to in the title of this piece.

    All “industrial” breweries in the world water-down all of their beers. That is the truth. The rest of the truth is that all “industrial” breweries in the world start out brewing beers that are close to 9.5% alcohol by volume. This allows them to brew less volume with results of greater volume when the product is “watered-dawn” to meet alcohol content requirements. The water is included when the beverage is carbonated. This is done at the bottling/canning/kegging plants. This allows Coors to truthfully claim to “brew” all Coors products with Rocky Mountain water but also allows those ex-employees to make a truthful claim. It is one of those things that the brewing industry leaders would rather not tell the consumer. After all most consumers would rather not be there to see how their hamburger is made would they?

    If you want a really naughty little secret ask the mega-brewers about “streaming”…

    That’s my story and I’m sticking to it...