HOT TRUB@BEER
BASICS.COM
Vol. 03
No. 09 --- 20 March 2002
A
newsletter of special interest to brewers,
members of
the brewing community, chefs, restaurateurs,
and
members of the media that cover the beverage alcohol business.
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you wish to be dropped from this list please respond to this posting to peter.lafrance@beerbasics.com
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===========================================
Editor: Claire
Zuckerman
==================================================
LATEST NEWS:
SPRING BREAK IS IN THE NEWS:
College Drinking Worries Parents,
Again
Teen Drinking Statistics Were
Inflated
============================
ASK THE PRESS/CHEFS:
This week I am asking subscribers for their favorite
Stout and food pairing except for
dishes/pairings associated with St. Patrick's Day.
Can you?
Peter LaFrance
Journalist/Author/Publisher
============================
SPECIAL
REPORT:
Next
Week: The State of New York City Brewpubs
================================
NEW PRODUCTS:
Next Week: Uncle Otto’s Wheat
===========================
PROMOTIONS – EVENTS – DINNERS:
(All are invited to send events to be included: date,
event name, brief description, contact name & phone/web address.)
Published
by: Peter LaFrance peter.lafrance@beerbasics.com
Journalist,
covering the beverage alcohol industry since 1985.
Author
of:
Beer
Basics (ISBN 0-471-11936-9)
Cooking
& Eating with Beer (ISBN 0-471-31879-5)
visit www.beerbasics.com
=============================
Last year, in an Associated Press story filed by Lindsey Tanner on August 29, 2001, it was announced that the American Medical Association had just released a survey that concluded that 95 percent of the parents surveyed said that “excessive drinking is a serious threat to their children,” and 85 percent responding claimed “easy access to alcohol in college communities contributes to the problem.”
This week the American Medical Association again reports:
CHICAGO, March 7 -- A poll released today by the American
Medical Association's “A Matter of Degree” program shows that 91 percent of
parents say it's time to stop spring break marketing and promotional practices
that promote dangerous drinking.
“The majority of parents (56 percent) are completely unaware
that tour companies market spring break destinations directly to college
students, emphasizing heavy drinking and sex. These promotions arrive by email,
campus advertisements and direct mail.”
The AMA is telling me they
have found parents of American teenagers who are “…completely unaware that tour
companies market spring break destinations directly to college students,
emphasizing heavy drinking and sex.” Why do I find this so hard to believe?
“The study of 500 U.S. residents 21 years of age and older
was conducted in late February by Penn, Schoen and Berland Associates of
Washington, DC. Margin of error is +/- 4.2% at the 95th confidence interval
level.”
I like the “95th confidence interval
level” bit of jargon… but a 500 sample is a most unsound foundation for such a
lofty thesis.
“Eighty-eight percent of parents said they think that spring
break is primarily a problem of underage drinking, because many college
students are younger than the legal drinking age of 21, and 61 percent believe
that underage students are more likely to drink than 21-year-olds. In addition
to U.S. spring break destinations, American tour companies, in partnership with
alcohol producers, promote destinations outside the country where the drinking
age is 18 -- a key attraction.”
Here I am in full agreement.
Young people are sadly unaware of the essentials of beverage alcohol. Alcoholic
beverages are treated as forbidden fruit not to be tasted until the mystical
twenty-first anniversary of one’s birth. The result is an unnatural fascination
with what should be no more remarkable than a plate of stir-fried vegetables,
broiled fish or rognon de veau.
Additional Survey Findings
Parents support measures to reduce high-risk drinking:
* 85 percent would limit admission to bars and nightclubs to
adults 21 and older;
* 99 percent say bar owners should be required to train
their staffs better to recognize underage or intoxicated persons;
* 92 percent think that bar owners should be doing more to
enforce the 21- year-old drinking age; and
* 70 percent of parents say they are unwilling to pay for
their children's spring break.
Nowhere above do I see any comment on parental
responsibility to remove the “mystique” in which the prohibitionists have
wrapped beer, wine and spirits.
The AMA survey released Wednesday was conducted by pollsters
Penn, Schoen and Berland Associates and included 342 parents of college or
college-bound high school students, a random sample considered nationally
representative.
On the Net: http://stopcollegebingeing.com
After reviewing the above site, presented by the American Medical Association, I again found not one mention of parent’s responsibility to educate their children. All conclusions involved legislation.
While we are digging out from under the above deluge of
statistics –
HOT TRUB@ BEERBASICS FOLLOW UP:
As reported in Modern Brewery Age March 11, 2002, page 1 and
3:
“A report issued two weeks ago by the National Center on
Addiction and Substance Abuse (CASA) at Columbia University claimed that young
people between the ages of 12 and 20 account for 25 percent of all alcoholic
beverages consumed in the United States.
“Joseph Califano Jr., the organization’s president and a
former U.S. secretary of Health, Education and Welfare, had called the report,
“’a clarion call for national mobilization to curb underage drinking”.’
“But the government’s Substance Abuse and Mental Health
Services Administration, the agency that conducted the 1998 survey cited by the
group, issued a statement saying underage drinking accounts for 11.4 percent of
U.S. alcohol consumption.
“Both the government and CASA percentages were based on a
1998 National Household Survey on Drug Abuse in which 25,500 people, including
9,759 between the ages of 12 and 20, were questioned in their homes.
“While the 12-20 age group represented 38 percent of those
surveyed, they account for only 13 percent of the total U.S. population,
according to 2000 Census Bureau figures. The government says it weighed its
survey results to account for the discrepancy between its survey and the total
population.”
Califano, in an interview last week, defended his group’s
decision not to make the adjustment.
“The household survey is taken by going into a home and
asking parents if you can talk to their children. If parents are in the living
room and you (the surveyor and the teen) are in the kitchen, the odds of
getting a really solid answer are slim. So there’s a tremendous understatement
in reporting,” Califano said.
There are three kinds of
lies: lies, damned lies, and statistics.
Benjamin Disraeli (1804- 1881)
+++++++++++++++++++++++++++++++++++++++++
A recent survey by Mintel Ireland has reported finding that
35 percent of their 2,000 person sampling of people in the Irish Republic and
Northern Ireland, stated that “going to the pub at least once a week was a
priority” and only 22 percent said regular church worship was important.
The study also mentioned that, “People questioned in
British-ruled Northern Ireland were more abstemious, with only 20 percent
listing pubs as a priority -- although the number of regular church-goers was
not much higher at 23 percent… Older people living in rural areas were more
likely to attend church than young city-dwellers.”
The conclusion was made that; "Traditional values of a
successful marriage, children, financial security and regular attendance at
Sunday worship have all taken a back seat in many households."
As I have never been to rural Eire, I cannot comment on the
state of social communion available there. However, either rural or urban, I
will bet there are more pubs than churches. And as the pub now meets the social
needs of a populous without churchyard or market place to gather in, I find the
study without surprise.
=============================
=============================
This week I am asking subscribers for their
favorite Stout and food pairing except for dishes/pairings associated
with St. Patrick's Day.
=============================
From: William Brand (Oakland Tribune) whatsontap@sbcglobal.net
You may not believe it, but my favorite pairing is a glass
of Guinness,
poured over a rich creamy, double scoop of vanilla ice
cream. A Guinness
sundae. Salud.
William Brand
+++++++++++++++++++++++++++++++++++++++++++++++++
From: CHalleron@vnubuspubs.com
Peter--
I would recommend a well-poured Guinness accompanied by
another well-poured
Guinness. There's a
meal in itself. I look forward to
meeting for a pint
in the near future.
As I mentioned, Paddy Reilly's has the best pint of
the dark in NYC, as far as I know.
See you soon,
Christopher M. Halleron
Senior Associate Editor
Beverage World Magazine
770 Broadway
New York, New York 10003
tel: (646) 654-7713
fax: (646) 654-7727
+++++++++++++++++++++++++++++++++++++++++++++++++
From: Alaskan Brewing Co. akbrew@alaska.com
Alaskan Stout paired with food? Ah, the possibilities.
Some of my
favorites:
Coffman Cove Oysters from here in Southeast Alaska just melt
in your mouth --
and rich homemade and hand dipped chocolate truffles.
I asked our brew crew in the break room and they came up
with gingerbread,
ice cream floats, key lime pie made with our Stout or
substitute our Stout
in our Alaskan Smoked Porter cheesecake recipe, brie and
grapes and oatmeal
creme brulee.
On the non-dessert side some of the dishes our crew has made
and enjoyed are
beef roast, grilled Stout marinated steaks and scallops,
curry, salmon
fettuccine, beef & broccoli stir fry and pork roast with
apples.
Hmmm...I think it's time for lunch!
Kristi Monroe
Alaskan Brewing Co.
+++++++++++++++++++++++++++++++++++++++++++++++++
From: Russell, Don russeld@phillynews.com
Peter --
Nothing goes better with stout than those ginger spice
wafers you get in
October.
Of course, that's hardly a meal. So, a nice Stoudt's Fat Dog
after a
porterhouse steak and before a dish of vanilla ice cream is
the perfect
transition.
And then maybe spice wafers.
--Don Russell
+++++++++++++++++++++++++++++++++++++++++++++++++
From: Victor Torrini
VTorrini@DONGHIA.com
My favorite pairing is a fish and chips platter with
Guinness stout. Of
course that may be a seasonal preference as it has been my
choice every
Friday during this season of Lent.
Vic Torrini
+++++++++++++++++++++++++++++++++++++++++++++++++
From: Daniel Bradford
dbradford@brewersadvocate.org
The pairing began with Anchor Porter and Anchor Blue, which
I did for obvious reasons. The rest is culinary history!
Cheers,
Daniel Bradford, President
Brewers' Association of America
501 Washington St. Su. H, Durham, NC 27701
tel. - 919.530.8140 fax. - 919-530-8160
web - www.brewersadvocate.org
+++++++++++++++++++++++++++++++++++++++++++++++++
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NEW
PRODUCTS:
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American Distiller
will promote distilling and discussion concerning Whisky,
Malt Whisky, Blended Scotch Whisky, Bourbon, Rye Whisky, Vodka, Gin, Grappa,
Eau de Vie, Schnapps, Calvados, Apple Brandy, Apple Jack, Liqueur, Cognac,
Armagnac, Rum, Tequila, Cordials, Perfumes, Tinctures, Distillation, Pot
Stills, Column Stills, Coffey Stills, and Aroma Therapy. American Distiller is
the journal of the American Distilling Institute.
It is published bi-weekly as an electronic
newsletter in PDF file format, and emailed to all ADI members and A-D
subscribers. A printed and mailed version of the newsletter is available for an
additional fee. The ADI is the collective voice of the new generation of
progressive beverage, medical and aromatic distillers, and is dedicated to the
mission of disseminating professional information on the distilling process.
The ADI has filed for a designation as a 501(c) Non Profit Corporation. Please
visit our Web site at www.americandistiller.com
.
Chairman
Bill Owens
Board of Directors
Stephen McCarthy
Clear Creek Distillery
Lance Winter
St. George Distillery
Lewis Harsanyi
Euroholding, Inc.
The American Distilling Institute
Box 510, Hayward, CA94541, USA
510-538-9500 • 510-538-7644 fax
To join: (800) 646-2701
Bill Owens, President
Karen Dolan, Vice-President
Steve Costello, Secretary/Treasurer
Alan Moen, Editor
++++++++++++++++++++++++++++++++++++++++++++++++++
Koch is making history again with his new, brawnier brew –
Sam Adams Utopias MMII(TM). at 24% alcohol by volume or 48 proof.
To create Utopias MMII, the brewers at Sam Adams used
traditional brewing ingredients including all four types of Noble hops, which
add a slightly earthy, herbal taste. The spiciness of the hops really comes
alive. In fact, Utopias MMII has even been described by some as almost
"fiery" – a fitting
description for the strongest beer in history.
Utopias MMII has been aging in scotch, cognac and port
barrels since February 2001. As a result of this unique maturing process, the
beer takes on a rare complexity. While aging, a flavorful malty essence that
resembles the deep, rich grape taste of a port developed in the brew. When
served at room temperature (about 70 degrees Fahrenheit) in two-ounce servings,
Sam Adams Utopias MMII is an ideal after-dinner drink.
Sam Adams Utopias MMII will be packaged in a unique,
collectible copper-finished brew kettle reminiscent of the larger kettles used
by brew masters for hundreds of years. This strong brew will became available
in limited markets this last February and will retail at approximately $100 per
bottle.
Note: A Photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.031402/bb11
+++++++++++++++++++++++++++++++++++++++++++
San Marcos, CA --- Stone Brewing's yearly edition of its Old
Guardian Barley Wine, has just been released. A stunning representation of all
that is big and bold in beer, Old Guardian's malt
character weighs in with a huge 9.91% alc.vol.
"The 2002 Old Guardian starts out with a beautiful, big
malty sweetness" says CEO Greg Koch, "which then transforms half way
through to a stunningly profound hop flavor and bitterness. The experience is a
dance party for the palate!"
Stone estimates that the brew can be aged for several years
at least. Koch suggests that a bottle be opened from the collection every six
months or so to get a full appreciation for the changes in maturity the beer –
and the drinker – will experience. The 2002 Old Guardian can also be
enjoyed right away in order to experience the brashness of
its youth.
Old Guardian is available in 22oz bottles. A list of regions
and retailers can be found at
http://www.stonebrew.com/tasting/special/OG2002/index.html.
Draft will also be available at a handful of select pubs in limited areas.
Stone Brewing is located at 155 Mata Way in San Marcos, CA.
For more info, go to http://www.stonebrew.com
or call the brewery at (760) 471-4999.
CONTACT:
Greg Koch, CEO
Stone Brewing Co.
greg@stonebrew.com
(760) 471-4999 x102
+++++++++++++++++++++++++++++++++++++++++++
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EVENTS:
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17-24 March
This year, Corporate Ski Challenge and Wayne Wong Lake Tahoe
Classic, held annually at Alpine Meadows Ski Resort, located in North Lake
Tahoe, is expected to draw larger crowds, due in part, to the expansion of the
event into a weeklong celebration, now called the Lake Tahoe Spring Spectacular
set for Sunday, March 17 through Sunday, March 24.
New this year is the Hospitality Games Competition, wine
and beer tasting, and auction with items, such as airline tickets, hotel
stays, ski equipment and more.
Event sponsors include the North Lake Tahoe Resort
Association, Alpine Meadows Ski Resort, Lincoln Navigator, Budweiser and many
more. Funds generated from the auction, 100 percent, will benefit the Juvenile
Diabetes Research Foundation.
Contact: Lake Tahoe Central Reservations, 1-800/824-6348 or
visit www.mytahoevacation.com
PRESS CONTACT:
Pettit Gilwee, 530-583-2138
+++++++++++++++++++++++++++++++++++++++++++
Potrero Brewing Company, 535 Florida Street,
SF CA, is closing on Sunday, March 31st.
The PBC "Final Pour".........
Watch the NCAA Semi-Finals and Toast to the good 'ol days at
the 'Potrero Brewing Company'
We will be having a fare-well Party, Sunday
afternoon, Rain or Shine, from 12:00 pm - 'till 8pm.
Please stop by on Sunday March 31st for a 'Last
Draft' Scottish Wake.....$2.00 Pints - $5.00 Call.
The Brewery was an ambitious undertaking........but we made
some early mistakes and were never able to turn it
around........but...........we believe that we made a great space out
of a drafty, concrete hulk of a building and in it, we made the best beers
anywhere!
While we don't know what will become of the building after
we leave, if it continues to be an independent brewery, we ask that you support
it........
In the interim...drink your local, independent SF breweries
Ales and Lagers at....
http://www.21st-amendment.com/21A.html
or here..
or here..
or...
or...even here...
Or....drink some of these fine locally Brewed San
Francisco Ales at your 'Local'...
Speakeasy Ales and Lagers...
Anchor Steam Ales....
http://www.anchorbrewing.com/main.htm
Thank You Again....we always loved 'ya....! And we thank
you.
Quite Sincerely......
Steve MacMillan & James Renfrew:
CEO and Master Brewer
Potrero Brewing Company, San Francisco
P.S.S: to the
Potrero Brewer's Bay Area Roller Hockey League
2001 Winter Season Champions!
Congratulations!!!!!!
-Peace
+++++++++++++++++++++++++++++++++++++++++++
Classic City Brew Fest, Athens, GA
The Southeast's largest indoor beer
festival, the 7th annual Classic City Brew Fest, will attract 3,000 beer aficionados
from several states who will enjoy open sampling of over 160 of the
world's greatest beers on Saturday, April 6, 2002 from 2:30 p.m. to 7 p.m. Held
in the exhibit hall of Athens' downtown Classic Center, the Brew Fest will
allow attendees to experience over 30,000 square feet of beer. The event
is presented by Brewtopia Events, Center Stage Catering, and Pabst Brewing
Company.
Admission is $17.75 plus tax in advance and $20 plus tax at the door. Tickets
may be purchased online at www.ClassicCityBrew.com
or by calling 706-254-BREW.
ABOUT BREWTOPIA EVENTS
Brewtopia Events is an Athens, Georgia company that runs the Classic City Brew
Fest and operates the beer information website www.ClassicCityBrew.com . It is owned
and operated by Owen Ogletree, who is a certified beer judge, beer author, and
award-winning home brewer.
CONTACT: Owen Ogletree, Director of the Classic City Brew Fest,
706-254-2739, or fax, 801-365-7896, or brew@negia.net
+++++++++++++++++++++++++++++++++++++++++++
Boulder, CO • March 19, 2002—The American Homebrewers
Association® (AHA)
will hold its fifth annual Big Brew Celebration on May 4,
2002, in celebration of National Homebrew Day.
Wyeast Laboratories, Inc. of Mt. Hood, Oregon has signed on
again as the official sponsor.
During the Big Brew event, home brewers across the world
will gather at local sites for a day of brewing in celebration of the hobby.
Participants will brew the same recipes and share a simultaneous toast at noon
(CST).
Home brewers will find the recipes and can register their
sites on the official web site www.beertown.org
.
Last year, 2,056 registered participants gathered at 183
brewing sites worldwide, making 5,110 gallons of homebrew.
Big Brew festivities are designed to celebrate and publicize
the homebrewing hobby. Congress
officially recognized May 7 as National Homebrew Day in 1988. Today an estimated one million people
homebrew in the United States.
For more information visit www.beertown.org
.
CONTACT:
Cindy Jones
Association of Brewers
P.O. Box 1679
Boulder, Colorado USA 80306-1679
888-822-6273 (U.S.& Canada only)
303-447-0816 ext. 144
Fax 303-447-2825
+++++++++++++++++++++++++++++++++++++++++++
17-24 - Lake Tahoe Spring Spectacular (See
above) www.mytahoevacation.com
22 –23 - Beer Advertising and Collectibles Show, Augusta, GA.; Contact: www.bccaatlantic.org .
23 - Northeast Wisconsin Beer Festival, Appleton, WI, 800-261-2337; Contact: www.homebrewmarket.com
23 –24 - 9th Annual Great Arizona Beer Festival, Phoenix, AZ. Call: 602-231-0500;
Contact: www.azbeer.com
29 – 30 - 12th Annual Easter Seals Micorbrew Springfest, Eugene, OR;
Contact: jsprague@oregonseals.org
30 – Seventh Annual York County Micro-Brew Fest, York, PA. Call: 717-600-8933;
Contact: www.ggpromotions.com
30 - Split Thy Brooklyn Skull (barleywine tasting), Brooklyn, NY. Call: 215-765-8765;
Contact: www.beerphiladelphia.com/events
06 – 6th Classic City Brew Fest, Athens, GA. Call: 706-254-BREW;
Contact: http://www.classiccitybrew.com/
10 – 13 -- National Craft Brewers Conference, Cleveland, OH, 303-447-0816;
Contact: http://www.beertown.org/
12 – 13 -- 6th Annual Okanagan Fest-Of-Ale, Penticton, British Columbia, 250-492-4355;
Contact: http://www.fest-of-ale.bc.ca/
13 - Reggae on the Mountain Microbrew Tasting Festival, Bear Valley, CA, 209-753-2301;
Contact: http://www.bearvalley.com/
19 - 21 -- 2002 Spring Beer & Wine Fest, Portland, OR.
27 – 28 -- Tap New York: 4th Annual Hudson Valley Beer & Food Festival at Hunter Mountain, Hunter, NY
518-263-4223; Contact: http://www.tapnewyork.com/
4 -- Zymurgist Borealis National Homebrew Day Celebration - Fairbanks, AK, Scott Stihler - 907- 474-2138. Contact: stihlerunits@mosquitonet.com
26 - 28 -- 2002 Oregon Brewers Festival, Portland, OR.
7 – 8 -- Tavern Days Celebration, Croton-on-Hudson, NY, 800-656-1212;
Contact: http://www.belgianexperts.com/
26 - Beer 2001, Brussels, Belgium, 32 (0) 2 474 85 38;
Contact: http://www.beerexportexhibition.com/
21 - October 6 --2002 Oktoberfest Munich, Munich, - Germany
26 - Beer 2001, Brussels, Belgium, 32 (0) 2 474 85 38;
Contact: http://www.beerexportexhibition.com/
3 – 5 -- Great American Beer Festival, Denver, CO, 303-447-0816;
Contact: http://www.beertown.org/
18 – 20 -- MBAA Annual Convention, Austin, TX, 414-774-8558;
Contact: http://www.mbaa.com/
8 – 9 -- The 6th Annual Great Northeast Beer & Cider Competition/ 9th Annual Great Northeast International Beer Fest, Providence, RI.
Contact: Competition Director: Gregg Glaser, 203-834-0800;
Contact: gregg@yankeebrew.com
Festivals of America: Maury Ryan, 401-272-0980;
Contact: ryan@lovecraft.com
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