HOT TRUB
May 10, 2001

Edited by: Peter LaFrance (
peter.lafrance@beerbasics.com)
Presented by: American Brewer & Distiller
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Vol. 2 No. 19
This news letter will post items of special interest to brewers, members of the brewing and distilling community, and members of the media that cover the beverage alcohol business.
Should you wish to contribute in any way to this venture please contact Peter LaFrance at
peter.lafrance@beerbasics.com
If you wish to be dropped from this list please respond to this posting to peter.lafrance@beerbasics.com and include the word remove in the Subject: line.
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Briess Memorial


The following is reprinted as received from the Briess Malting Company.

 

A Memorial Service for Roger C. Briess will be held at 4 p.m. on Saturday,
 May 19, at the Wieting Funeral Home, 411 West Main Street, Chilton,
 Wisconsin. The family and company officials will be at the funeral home to
 receive visitors from 2-4 p.m. prior to the Memorial Service. Following the
 service there will be a buffet social from 5:30-8 p.m. at Hickory Hills
 Country Club, W3095 Hickory Hills Road, Chilton.

 In lieu of flowers, the family has requested that those wishing to make a
 contribution in memory of Roger C. Briess, please donate to PowerFlour
 Action Network, PO Box 226, Chilton, WI 53014 "In Memory of Roger C.
 Briess." PFAN is a 501(c)(3) organization that Roger supported at both a
 personal and business level. It is devoted to improving infant nutrition in
 developing countries through the use of "PowerFlour," a malted barley flour
 that turns starchy foods into liquid for weaning babies. Visit
 www.powerflour.org for more information.

 

 

British Legendary Train Robber Ronnie Biggs Ends 35 Years On Run To Visit Pub

Karen Matusic, reports from the Reuters office in London that British "Great Train Robber" Ronnie Biggs voluntarily ended 35 years on the run on Monday when a private jet brought him back from Brazil, landing at an air force base outside London.

 

Biggs, partly paralyzed and in failing health after at least two strokes, had said he wanted to return to his native Britain to have a beer in a pub before he died.

 

Representatives of Her Majesty’s government, and their associates from Scotland Yard were there to welcome Ronnie home.

 

Teens May Be Lured by Sweet Booze

The Associated Press reports from their Washington, DC office that the Center for Science in the Public Interest has once again reared it’s truly ugly and less than unbiased head (not to mention it’s lack of true science rear).

 

According to George Hacker, an attorney for the organization, ``Hard lemonades'' and other fruit-flavored malt drinks meant for adults old enough to drink are luring teen-agers.”

 

He also had some kind words for the beverage industry, ``They may believe they are targeting adults, but these products disguise the taste of alcohol and make it easier to drink. They are intended as bridges to other forms of alcohol.''

 

The group is releasing studies Wednesday of teens who say they are attracted to the drinks. Some members of Congress are joining the center in calling for a government crackdown on marketing that appeals to underage drinkers.

 

The AP story goes on to reveal some truly shocking evidence, ``Many of those products have bright, flashy and hip packaging and labeling that attract teen-agers to the brands,'' said Rep. Eliot Engel, D-N.Y., in a letter to the Federal Trade Commission.

 

In a statement that reflects on the intelligence of his constituents Engel added that many of the drinks, despite laws against sales to people under 21, are often placed on store shelves next to ``look-alike, nonalcoholic fruit punches and soft drinks.''

 

 

Free Alcohol Awareness Training Materials

 

RestaurantBeast.com (http://www.restaurantbeast.com), a food service professionals Web site that debuted in March, is offering the free downloadable Alcohol Awareness Training Package including an informational brochure, test and useful reference charts to promote responsible alcohol service.

 

"While our materials do not replace the valuable information that any restaurant can obtain from their licensing Alcohol and Beverage Control department or day-long certification courses, they will provide an informative, useful and easy way to convey the message of responsible alcohol service to the hundreds of thousands of food service staff who serve alcohol daily to patrons across the U.S.," Gibbs emphasized.

 

RestaurantBeast.com's downloads will include information on how to spot fake IDs, tricks to preventing and spotting over consumption and the difference between illegal and responsible bar promotions.

 

 

Subject: The Bar Show

 

"BAR SHOWS" COMING TO NEW YORK CITY & NEW ORLEANS

 

Bartender Magazine and the RDP Group, will present two events this year. The first at New York City’s Javits Center on Monday, June 18th, 2001 and the second at New Orleans’ Municipal Auditorium on Monday, October 1st. Over 11,000 on-premise professionals attended The Bar Show’s 2000 debut in New York City.

These fun-filled events provide an excellent setting for bar and restaurant suppliers to showcase their latest wares to owners, managers and staff from the over 25,000 on-premise facilities in the New York and New Orleans metro areas and thousands of others across the country.

 

Among the many exhibitors promoting their products with style at the shows are several large expo sponsors. These include Coco Lopez, Ramazzotti, Fernet Branca, Jameson Irish Whiskey, Dalmore, Dooley’s, Leroux, Pernod, El Tesoro de Don Felipe, Knob Creek, Cointreau, Aberlour, Remy Martin, OP, Passoa Passionfruit Liqueur, Ricard, Piper Heidsieck, Goldschlager, Mount Gay Rum, Feigling Vodka, Vox Vodka, Old Grand Dad Whiskey, 1800 Tequila, Remy Red, The Famous Grouse, Warwick New York, Baileys, BV, Jose Cuervo, Wodka Wyborowa, Malibu Caribbean Rum, Romana Sambuca, Smirnoff, Glen Ellen, Meridian Mercantile, Bulmers America, Remy Amerique, UDV, Austin Nichols Jim Beam Black and Jim Beam.

 

For additional information contact: Denyse Norris

RDP Group

30 Tower Lane

Avon, CT 06001

Tel (800) 243-9774

Fax (860) 677-6869

E-mail denyse@rdpgroup.com

Web Site: www.rdpgroup.com

 

Frankenmuth World Expo of Beer

The 6th Annual World Expo of Beer will be held in Frankenmuth, Mi on May 18 & 19   from 5-10 p.m.

 

Last year twenty-eight breweries participated in the 5th annual World Expo of Beer in 2000.  Over 100 different products were represented from the United States, Canada, Mexico, Ireland, Holland, Belgium, and Germany.

 

The World Expo of Beer is introducing FREE Admission for everyone and has Increased Sample Amounts!  Tickets for sampling ($1 each) and collectable sampling mugs ($5 each) will be available for purchase inside the tent.  The Matt Besey Band will be performing the entire hours of the event -- 5 to 10 p.m. Friday and Saturday.

 

Last year's attendees voted in a new "Best of Show" category winner.  Mad Hatter from New Holland Brewing Company upset the winning streak of Stoney Creek Brewing Company's Vanilla Porter. 

 

For more information contact: Frankenmuth Convention & Visitors Bureau  

 

 

And You Thought The Brewing Business Was Tough?

Phone calls, for the last five weeks, to Brewpub magazine have not been returned.  We assume they have ceased publishing and that the Brewpub conference in 2002 won't happen.

The list of publications that have failed grows longer: Barley Corn; Southern Draft; Brew; Beer, the magazine; Brewing Techniques and now Brewpub.


 

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